NovelBonte Chapter 831 Large-Scale Screening
Chapter 831 Large-Scale Screening
Chapter 831 Large-Scale Screening
Since the promotion of "I'm Not the God of Medicine" can't find another way, and can't directly stir up sensitive topics, it can only use the most conventional methods for publicity.
That is roadshows and large-scale screenings!
This is also something that can’t be helped. Roadshows are nothing, but large-scale screenings are a double-edged sword. On the one hand, it is worried about piracy, and on the other hand, it will be released early if the word-of-mouth fails to meet expectations.
When other films are hyped and publicized on a large scale, "I'm Not the God of Medicine" has steadily started road shows and large-scale screenings.
The method of releasing word-of-mouth in advance, such as large-scale screening, has been used by Lingxiao Pavilion once before, and the effect is very good.
But in fact, this large-scale screening method has obvious disadvantages. Unless you are very confident in the quality of the film, it may even be announced in advance before the official release.
It's just that people didn't expect that when the promotion mode of Lingxiao Pavilion was just confirmed, another movie "Legend of the Gods" scheduled for the Spring Festival was the first to start a large-scale screening.
It stands to reason that such a big production as "Legend of the Conferred Gods" does not seem to need to do this, but in the end, Xuan Huang still did it.
In fact, the momentum created by several other films also brought tremendous pressure to "Legend of the Gods", especially the two films "Saving Mr. Feng" and "Nian Beast".
Especially "Nian Beast" because it is a traditional legend related to the Chinese New Year.
Therefore, the publicity strategy of "Nian Beast" spread the topic of "Nian" all over the Internet from the very beginning.
Even many TV programs have helped promote it.
And the trailer of "Nian Beast" is indeed amazing enough, and it has aroused a lot of expectations.
The second is "Save Mr. Wind". This film, Feng Nanfei also worked hard, because this film itself is adapted from his real experience, and Feng Nanfei himself is a top brand, so many people are still interested.
Then there is Qin Gang's "New Year's Rhapsody".
For this reason, "Legend of the Gods" seems a bit stretched.
However, the first large-scale screening of "Legend of the Gods" did not achieve the expected results.
On the contrary, the word-of-mouth was not very good, and the media and film critics gave it a lot of hype because they were paid for their work. However, the large-scale screening of "Legend of the Gods" is not only limited to the media and film critics, but also ordinary screenings.
Every audience in Huaguo is independent, and they have their own judgment standards.
There are only two standards, one is good-looking and the other is not good-looking.
As a result, the large-scale screening of "Legend of the Conferred Gods" was screwed up!
"Except for the special effects that are worth seeing, the plot is a mess!"
"I don't understand at all, why can't I tell a good story?"
"Is this kind of film too embarrassed to be screened on a large scale? Isn't this courting death?"
As a result, among the six most competitive films in the Spring Festival file, "Legend of the Gods" undoubtedly withdrew from the competition early, because word-of-mouth is really not ordinary.
Xuan Huang and other investment companies of "Legend of the Gods" were all dumbfounded!
The failure of the early screening of "Legend of the Gods" also naturally had a certain degree of impact on the publicity strategy of "I'm Not the God of Medicine" in the Peak Tower.
After all, no one wants to repeat the mistakes of "Legend of the Gods".
You must know that the cost of "Legend of the Gods" is as high as [-] million Chinese coins, and now, whether the cost can be recovered is a huge problem.
The failure of word-of-mouth screening will naturally affect the scheduling of films after the release.
This is a good thing for the other films. After all, if competitors have fewer films, other films will naturally come out.
"I'm Not the God of Medicine" did not change its strategy in the end, but started a large-scale screening after "Legend of the Gods".
On December 22 of the lunar calendar, "I'm Not the God of Medicine" officially began large-scale screenings across the country.
Because it is ordered in advance, there are very few shows every day, only 2 shows!
Tianhai Tianhua International Cinema.
Today, "I'm Not the God of Medicine" has a special media screening here.
The editor-in-chief of the entertainment column of Lu Sheng's "Southern Weekend", of course he knows about the prototype incident of "I'm Not the God of Medicine", after all, he is in the media.
In fact, the prototype incident of "I'm Not the God of Medicine" really broke out only a few years ago, and "Southern Weekend" also reported this incident.
Now that this incident has been adapted into a movie, Lu Sheng is still very interested.
It's just that Lu Sheng is not too optimistic about "I'm Not the God of Medicine", why do you say that?Because the subject matter is too sensitive, and films with realistic themes are usually quite depressing.
If it is in other schedules, "I'm Not the God of Medicine" may perform better, but during the Spring Festival schedule, it is obvious that this type of theme is not as popular as comedy.
Walk into the screening hall of the media spot screening of "I'm Not the God of Medicine".
Lu Sheng saw a lot of acquaintances, which means that "I'm Not the God of Medicine" is a project of High Heaven Pavilion, otherwise, even if it is a media spot, it may not be able to attract so many big media.
After all, "I'm Not the God of Medicine" is actually just a medium-budget film.
Soon, Nan Ke took the stage with a group of main creators, chatted for a while as usual, and then clicked to start the screening.
At the beginning of the screening, the passerby was a little surprised.
Of course, Lu Sheng knew who the prototype character of this story was, and also knew the background of the other party.
The story prototype character of this film is completely different from the protagonist in the film.
The archetypal character in the story is not a poor person. On the contrary, the archetypal character in the story is a rich man with a factory at home. The reason why he helps people bring medicine is not for money at all.
But in the film, the protagonist is actually the owner of a sex health pharmacy, and the two are completely different.
Another reason why Lu Sheng is not optimistic about this film is that the characters in the story are not suitable for the film.
Because the archetypal character in the story, he is active and spontaneous, helping his fellow patients, and he is a patient himself. Of course, there is no problem in reality, but in movies, the problem is big.
But in the end, "I'm Not the God of Medicine" subverted this archetypal character from the very beginning.
The male protagonist in the movie is not a patient or a rich man like the prototype character.
On the contrary, he is still a figure at the bottom of society.
And he's not sick!
Another thing that surprised Lu Sheng was that this film is actually a comedy style!
This made him feel even more strange.
The subject of "I'm Not the God of Medicine" is "medicine", which is a very realistic and cruel theme.
But it turned out to be a comedy here!
He was somewhat incomprehensible.
Then, the plot of "I'm Not the God of Medicine" began.
(End of this chapter)