My super analysis system

Chapter 121

Chapter 121

Originally, Zhou Fan was going to visit Cao Jing's house, and the poor son-in-law had to come no matter what, but he didn't expect to receive a sudden call that disrupted all plans.

"Mr. Zhou, someone is causing trouble at the 4S store on Chang'an Road. It's getting serious. Please check the trending searches!"

Zhou Fan's heart sank, and he hastily turned on his phone. In this era of information explosion, good things don't go out, and bad things spread thousands of miles.

"Black-hearted car companies!! Poor quality and difficult to defend rights!"

Click on the article to see, in the video, the family is sitting in the 4S lobby, talking about the car they just bought, and before driving 1000 kilometers, there are problems such as unsmooth shifting and out of gear, which makes their family Safety is not guaranteed, but the after-sales service says there is no problem, so they can only be forced to defend their rights.

Zhou Fan and Cao Jing, who were buying gifts, both knew something was wrong after reading the article. Before Zhou Fan could speak, Cao Jing said, "Go back quickly and solve the problem properly. I will deal with it from my dad."

Zhou Fan had made an appointment to see Cao Dewang early in the morning, so he was in a dilemma now. He just didn't expect that Cao Jing would take the initiative to let him go back, which made his heart feel warm and a little more entangled at the same time.

Cao Jing raised her eyebrows and urged, "Hurry up and buy the ticket, why are you in a daze, let's go, I'll take you to the airport!"

"Thank you!"

"Thank you, you idiot!" Cao Jing smiled and pushed Zhou Fan towards the parking lot.

……

Cao Jing's empathy relieved most of Zhou Fan's worries, and now he only had to think about how to solve the problem.

After returning to Chang'an, Zhou Fan rushed back to the company immediately.

The middle-aged man sitting in front of Zhou Fan is Yang Fan, who is now in charge of the daily management of the automobile company. Years of management experience in the automobile industry has made him an excellent professional manager.

"Mr. Zhou, behind closed doors, these things are a failure of crisis public relations. The dealers who have been picked up from Lifan have mixed management levels, and weak service quality and public relations awareness."

Yang Fan complained to Zhou Fan who was checking the incident report.

"It was a small problem at the beginning, it was just a faulty gearbox. It can be settled through repairs, maintenance and other means. But this group of people still wants to bully customers and kick them like footballs. go."

"Otherwise, this matter would definitely not be as difficult as it is now."

After Zhou Fan read the incident investigation report in his hand, it was indeed as Yang Fan said, it was just an occasional gearbox failure, and according to the process, it was indeed a problem with the 4S shop.

Although this matter is mainly a dealer's problem, it has now risen to the level of a problem with Bufan's car quality, so Zhou Fan and the others can't just sit idly by.

"What measures have been taken now?" Zhou Fan asked in a deep voice.

"First of all, all the 4S stores owned by this dealer have been closed for reorganization, and they will not be supplied during this period."

"Secondly, the media and the Consumers Association have also taken care of it, and the overall matter will be cooled down."

"Of course I have also communicated with that family. The main reason is to ask for more compensation. The public relations people are still talking about this, but there should be a result."

Zhou Fan nodded. As expected of an old man, he knew everything. However, he still explained, "We must control the public opinion well, lest the situation becomes serious and end badly."

Yang Fan nodded clearly. In his career, this was not the first time that this happened, so he was not particularly nervous.

"By the way, I dug someone from Beijing for you this time."

Zhou Fan gave a general introduction to Wu Chao, whom he dug up.

"Oh my God, I think I know him!"

Yang Fan was a little surprised. He has been working on B and C-class car projects recently, but none of his staff can see the overall situation. He is only good at management, not technical direction.

"He once won the championship of the National Car Modification Competition, and he is the uncrowned king for the entire domestic modification industry."

"With his technical level and insights, participating in our project will definitely improve a lot."

After Zhou Fan heard Yang Fan's words, he had a more comprehensive understanding of Wu Chao. Of course, this also made him more confident in the supercar plan.

……

Under the arrangement of Yang Fan, the influence of this matter was gradually eliminated. On the condition of buying a new car and free maintenance for life, the family agreed not to pursue it anymore.

But this matter will also bring the dealer problem that has been deeply criticized to the table again.

Originally, Lifan's management was not so standardized, which caused its dealers to be even more chaotic, and it was even more incomparable with other car brands.

Most people now buy a car, in addition to value the vehicle itself, the after-sales maintenance has also increased a lot in the later period.

Zhou Fan and Yang Fan discussed for a few days, and finally decided on the direct sales model launched in advance.

Self-operated 4S stores can eliminate intermediate links, and more transparent prices reduce consumers' concerns. Now coupled with online sales, it can also reduce personnel costs to a certain extent.

Of course, there are also disadvantages. The speed of capital return will inevitably be affected. In addition, the cost of after-sales maintenance will also increase a lot.

But in general, due to the existence of Zhou Fan, Bufan Auto has the advantage of low R&D costs, which can greatly reduce these adverse effects.

The successful application of the self-operated model in companies such as Apple and Tesla has given Zhou Fan a lot of confidence, not to mention opening a 4S store is one of the conditions promised by the city.

But even so, there is still no way to get rid of this group of bad dealers immediately. After all, they still have to rely on them to complete sales during the entire transition period, and they will definitely face their backlash during this period.

"Scraping the bones to heal the wounds, it will always hurt." Zhou Fan was determined to get rid of these suppliers. As for any troubles caused by these dealers in the future, it would be easy to cover up.

When the news of establishing a self-operated sales company came out, dealers were keenly aware of a sense of crisis and were secretly contacting them to inquire about the situation.

But Zhou Fan didn't care about this. He directly selected the address of the first 4S store with great fanfare and started the decoration work.

And the recruitment information was also released in time. It has to be said that Bufan Group has always had a good reputation in Chang'an City, so the recruitment is extremely hot.

Among them, a stack of store manager's resumes had been placed on Zhou Fan's desk, which Yang Fan had screened once.

Zhou Fan turned over with a smile and said, "You can choose it yourself, why do you want me to look over it?"

Yang Fan gave a speechless wry smile: "Of course this is something you need to review. Originally, I was also the manager of the sales company, and I will definitely hand over my seat later."

"The manager of the first store is very likely to take this position. You don't look at anyone."

Zhou Fan smiled and said nothing more, suddenly a resume made him stop.

"Name: Wang Bingbing."

(End of this chapter)