Stall setting starts from Malatang

206 Chapter 205, The Happiness of the Rich 2

206 Chapter 205, The Happiness of the Rich 2

"Boss Xiao Lin, do you think these rich people are stupid? Haven't they even eaten Malatang?"

After a while, the fat man Lao Gen, who was selling hot and sour noodles, came over and saw the expensive kitchen waste on the table. He curled his lips and asked.

He used to be the follower of the pancake boss. Since he got a taste of Xiaolin Malatang, he resolutely changed sides, bid farewell to the past, and often went to Lin Xiaojian's side to join in the fun.

Hearing Lao Gen's words, he didn't know whether he was really stupid or pretending to be stupid, Lin Xiaojian cast him a speechless glance.Hearing his tone, it seemed that he could do it to him.

Xiaohu on the side frowned when he heard the words, and immediately answered, "They must have eaten Malatang, but they must have never eaten Malatang with seafood as delicious as Boss Xiaolin."

He seemed to have heard the contemptuous meaning in Lao Gen's words, and said something tit for tat.

"cough!"

After being choked by Xiaohu, Lao Gen smiled embarrassingly, not daring to argue with him, but he didn't take it seriously, thinking: Isn't it just Malatang?What's so strange, these seafood are also sold in the vegetable market, and they are as hot as your home.

"In the future, let my cousin go to the night market in Nancheng to have a seafood malatang. The popularity there is much higher than that in Beishan, and the business will definitely not be bad."

Although Lao Gen is stupid, he is shrewd in his heart, which is a typical street vendor mentality.In his view, your business is better than mine, and it is normal behavior to learn from you, learn from your strengths and make up for your weaknesses, or even copy them entirely.It's not that you have applied for a patent on Malatang. I won't let you face-to-face competition next door. Let's open it to the head office elsewhere.

His hot and sour noodles are inherited from the family. He has confidence in this craft and believes that it will become popular one day. He has no idea of ​​changing his career.But my cousin has just come out of school and has nothing to do. He used to cook for himself when he stayed at home. He has a cooking foundation, so let him give it a try.

Of course, Lin Xiaojian doesn't know the inner thoughts of Lao Gen, who is the oldest and shortest.Even if you know, there is nothing you can do. You can’t stop others from selling Mala Tang, right?

In fact, the more these low-end roadside stalls, the more intense the peer competition.If there is a popular stall, there will be a bunch of similar stalls opening nearby in a few months. Lin Xiaojian can understand this. Just look at the garbage street opposite Fengyuan, which is a living example.

Now there is only Malatang in his family. It is nothing more than the fact that Beishan Night Market is too small and he is not famous enough to attract the attention of his peers.In mature commercial districts, homogeneous competition is quite common no matter whether you are barbecue, hot pot or Malatang.

According to the usual practice, the promotion activities are based on a ten-day period, usually three days of pre-heating promotion and seven days of discount activities.Like Xiaolin Malatang, there are not many promotional activities that start on the same day when they advertise on the same day.But who asked Lin Xiaojian to rush to complete the task, Zhong Lingling could only let him go.After the week was over, she made a routine return visit and chatted with Lin Xiaojian in the group.

"@小林麻辣甜, how is the overall performance this week? How much has it improved compared to last week? What is the conversion rate?"

"It's not bad, about ten people come to the store every day, what I value is the future potential, /Show your teeth"

"10..."

Seeing this number, Zhong Lingling quickly calculated in her mind: Even if all these customers ordered the invincible devil spicy soup base, the turnover would only be 50 yuan, and after a week, the increased turnover would be equivalent to the cost of advertising flat.Based on previous cases, this event was definitely a failure.

However, the situation of Xiaolin Malatang is quite special. Firstly, the location is remote, and secondly, it does not meet the tastes of local people. This leads to a large number of visits and a low conversion rate.

Xiaoyuer’s Douyin video has reached a record high in views, but there is nothing we can do if it can’t be converted.

Fortunately, a circle of friends she accidentally posted helped Lin Xiaojian attract many big customers. Their spending power is astonishing, hundreds or even hundreds at every turn.If they can serve their taste well, the turnover will definitely be beautiful.

Zhong Lingling herself is a member of this group, so she naturally knows what they are interested in. She senses that Xiaolin Malatang has potential in this area. She guides: "If conditions permit, you can prepare a small amount of seafood this time. It is estimated that there will be Many customers who are interested in seafood Malatang come here to eat.”

After working in the catering industry for so long, she certainly knows that the preservation of seafood is a big problem, and she dare not promise Lin Xiaojian to purchase in large quantities.Even top restaurants such as Feng Fu and Long Kee Restaurant sell astronomical amounts of seafood every day, so they must be careful to maintain quality control.

"Okay, Sister Ling, you introduced your friends here, right? Recently, many people only order seafood but not vegetables and meatballs. It makes me feel like a seafood stall here."

Lin Xiaojian said affectionately, imitating her colleague's address, calling her Sister Ling.

The custom in some places is to call elder brother and elder sister when you meet someone who is older than you.But he doesn't like this name very much, he always finds it awkward.The relatives in my hometown always call their names directly, and only those who have a very close relationship like Brother Chao add the word brother.

Before Zhong Lingling appeared, there was no one in Lin Xiaojian’s circle of friends with whom he could talk about career development. Sometimes he had an idea and wanted to innovate, but he didn’t know if it was suitable. No one could discuss it, so he had to slowly try and make mistakes.

Recently, he and Zhong Lingling chatted more because of advertising.Compared with ordinary colleagues, she can provide more high-level opinions due to professional reasons, which often makes him feel suddenly enlightened.

Before he knew it, his chat history with Zhong Lingling had dozens of pages, the most among all WeChat friends.

"Ah, it's not all due to me. The main reason is that your seafood mala tang is quite unique. Everyone has never tasted it before, so they are so interested."

Zhong Lingling didn't take the credit for herself, but just talked about the facts.For the rich second generation, novelty is the most important thing, and what they pursue is a feeling of being different.

"Don't prepare too much, after all, you have a lot of light meals over there, and normal customers don't order these things."

Afraid that Lin Xiaojian would be overwhelmed by the high-margin seafood and hoard a large amount of goods, too much of the backlog would not be sold and would turn bad, Zhong Lingling reminded him.

She has heard of many similar situations, which are common in all walks of life.Like her father, Boss Zhong, when he saw someone's project was hot, he couldn't help blindly following the hot equipment. After the installation was completed, the craze had passed. After the equipment was introduced, there was no start of work for half a year, so he had to sell it at a loss of ten. How much.

Fengzhou City is adjacent to Wucheng, the world’s small commodity trading center that is in line with international standards. Businessmen from Wucheng often come to discuss mold machinery business, boasting that their orders can be sold all over the world, all over Asia, Africa and Latin America. The little boss is surprised. At first glance, I purchased a full set of production lines at my own expense as soon as my head became hot.

"Haha, I know that, don't worry."

The biggest advantage of Lin Xiaojian's seafood Malatang is the super fresh-keeping box that can keep the dishes from going bad. The most important thing in selling seafood is freshness. With this black technology props, even if others want to imitate, they will not be able to imitate the essence.

(End of this chapter)