Stall setting starts from Malatang

261 Chapter 261, Takeaway Promotion 2

261 Chapter 261, Takeaway Promotion 2

"This is your friend?"

Just as Tong Bin was devouring Malatang, a graceful woman walked over with a small bag.

She was wearing a blue long-sleeved chiffon shirt and a black knee-length skirt, looking very intellectual.

"Miss Ling."

"Yeah, we're discussing today's delivery situation."

Seeing her, Lin Xiaojian stood up and greeted her warmly.

"Yo, you made the takeaway so quickly? It's so fast!"

Zhong Lingling was surprised when she heard this, her eyes wandered over the two of them.

"Let me introduce to you, this is Tong Bin, a freshman at Fengzhou College and a sophomore after the summer vacation, and now he has contracted the takeaway business of Beishan Bazaar."

"Boss Tong, this is Senior Zhong Lingling from your Fengyuan Institute, the founder of Fengwei Fengzhou Official Account."

Lin Xiaojian introduced each other.

"Are you the son of the carpenter old boy?"

"Yes, you know him?"

"I said, I've met a few times, and you two look a bit alike."

Zhong Lingling asked with a smile on her own initiative. As a local, it is normal for her to know the craftsmen.

People in cities now love to find decoration companies for decoration, while people in rural areas still retain the habit of looking for craftsmen such as carpenters and plasterers.Their price is cheaper than that of decoration companies. The advantage is that it is durable, but the disadvantage is that the style is more rustic.

Flavor Fengzhou Tong Bin of course knows that he has followed this official account, and he has gone out to dinner with girls a few times, and he found cheap and high-quality set meals through this platform.

"Hello."

He politely responded with a few words, then lowered his head and continued to eat, his eating movements were slightly restrained, and he stopped making the chewing sound.

"How many takeout orders did you make today?"

Zhong Lingling pulled a stool familiarly, sat on the side and chatted with Lin Xiaojian.

"4 bills."

"That's okay, I have this performance on the first day."

"But Tong Bin said that he only made 5 takeaway orders in total, and 4 of them were mine. It feels weird."

"Is that so? Could it be that these five orders were all placed by his friends?"

"Yeah, how do you know?"

Hearing Zhong Lingling's guess, Tong Bin suddenly raised his head and asked with a puzzled face.

"You have only opened for the first day, and you haven't done any promotion. Where are the users? Unless Meituan is hungry, these big platforms have their own traffic, so people will use them without promotion."

"These 5 takeaway orders are actually the realization of traffic in your circle of friends. Everyone saw that you were helping to promote, and they happened to have the idea of ​​eating Internet celebrity Malatang, so they simply placed the order through you. Only in this way can we explain Xiaolin Malatang's share 80% of the total order volume."

"If this is the case, the order volume may decrease tomorrow. After all, you have already eaten everything you want in your circle of friends."

At this moment, Zhong Lingling is like the female version of Zhuge Liang, helping the confused Tong Bin out of "Longzhong Dui" and doing strategic analysis.

"Then what should we do?"

Tong Bin asked eagerly.

"The most troublesome labor cost of the food delivery platform is not a problem for you, the rest is drainage. Drainage is nothing more than online and offline, spreading the net online, and promoting offline key areas."

"The most economical way is to print some small stickers and post a QR code in front of the booth you cooperate with. It would be even better if there are activities such as instant discounts for new customers. I remember that Meituan is the first order for new customers. 16, this will attract a lot of customers who want to take advantage of it. However, the platform has a performance appraisal of the number of new users, and venture capital can afford the money, so you can do it or not.”

"This is offline. There doesn't seem to be any professional media in Beishan Town online. I remember that there are sub-sections for various towns and towns on the Fengxian Forum. You can promote it, but it may not be effective. You can only rely on word of mouth to slowly spread the news. spread."

"Yes, yes, why didn't I think of that."

Tong Bin nodded again and again. The plan Zhong Lingling mentioned was actually very common. Every restaurant on Junk Street had a sign of Meituan Waimai posted on the door.It's just something that is commonplace in the urban area, but the township didn't expect it for a while, and the thinking light was dark.

This kind of promotion can indeed accurately target the audience. Those customers who come to Beishan Night Market to eat can see it at a glance, and they can order takeaway when they are too lazy to go out next time.Letting customers come to the door by themselves is more effective than looking for customers with lanterns.

In the Internet age, information transmission is so efficient, convenient, and fast that there are almost no models that have not been done before. What a well-informed business organization needs to do is to select the most suitable means of communication for customers.

Tong Bin suddenly had a thought in his heart that this summer internship was not for nothing.

"There is another way to promote online. Boss Xiaolin is good friends with Xiaoyuer, an Internet celebrity anchorwoman in the same city on Douyin. You can ask him for a promotion for you."

Speaking of this, Zhong Lingling glanced narrowly at Lin Xiaojian and said.

"what?"

Lin Xiaojian was listening intently, and felt that Zhong Lingling, who popped out all kinds of Internet vocabulary from time to time, had a strategizing and strong female aura, which was fascinating.

"Me and her... how can she listen to me?"

Seeing Zhong Lingling, the female boss, making fun of herself and her subordinates, Lin Xiaojian said angrily and amusedly after a brief moment of embarrassment: "I don't even know how to ask her to help me with promotion."

In the eyes of many less knowledgeable users, the anchor seems to have a lot of power.In fact, they are part-time workers, and their accounts are all in the hands of the company.If the performance is not good, the company can change the anchor in a few minutes and promote the individual again.So are many celebrities.

"Well, then I'll go to the printing shop tomorrow and print out some QR codes before we can talk about it."

Tong Bin knew that it was unrealistic to ask a female anchor to help promote it. She would charge at least a thousand for one appearance, so why would you help me for free? At this stage, he would definitely not invest money in it. Zhong Lingling's suggestion just now was the most practical.

I earned 20 yuan in delivery fees today. If the travel and labor costs are not included, the 20 yuan is a net profit. It is a good start. I will have enough money to print the QR code tomorrow.You can start a business without spending money. How many people can have such an experience?Even if it fails in the end, it is more meaningful than playing games at home for two months.

Tong Bin, who had just tasted the sweetness for the first time, changed his mentality rapidly, and gradually began to think like a boss.

After he left, Lin Xiaojian looked at Zhong Lingling who was still sitting in the booth and asked, "Have you had dinner yet?"

"have eaten."

"You know him?"

"In the village next door, his father is a carpenter, and the neighboring villages all ask him to do carpentry."

"Isn't the income quite high?"

"That's it, how many people can find carpenters to work now."

Lin Xiaojian casually chatted with Zhong Lingling for a few words, then there was no topic to talk about, and the scene fell into embarrassment for a while.She doesn't eat Mala Tang when she sits, and she doesn't leave, so it's not easy for her to drive people away, right?

"I heard that you and Xiao Yu'er are very close now?"

After a short silence, Zhong Lingling asked abruptly.

(End of this chapter)